Typography
The family, the hero headline and every Text variant, with the sizes each one steps through.
Family
One sans for every headline, paragraph and piece of UI.
Geist
font-sans
Medium for every heading and title, regular for body copy and meta lines.
Headlines
Page heroes and closing lines. Written as classes on the h1, not a Text variant.
text-5xl sm:text-6xl lg:text-8xl, tracking-tighter, font-medium
Stories we got into print.
Display
Section headings use displaySM, large service and city names displayLG and display2XL. Always medium.
display4XL, 4xl to 9xl
Where it ran
display3XL, 5xl to 8xl
Where it ran
display2XL, 5xl to 7xl
Where it ran
displayXL, 4xl to 6xl
Where it ran
displayLG, 3xl to 5xl
Where it ran
displayMD, 2xl to 4xl
Where it ran
displaySM, lg to 3xl
Where it ran
displayXS, base to 2xl
Where it ran
Text
Card titles use textLG medium, lead paragraphs textLG, body textBase, meta and captions textSM and textXS.
textXL, lg to 2xl
Every pitch is followed up by phone, and every interview is prepared the day before.
textLG, base to xl
Every pitch is followed up by phone, and every interview is prepared the day before.
textBase, base
Every pitch is followed up by phone, and every interview is prepared the day before.
textSM, sm
Every pitch is followed up by phone, and every interview is prepared the day before.
textXS, xs
Every pitch is followed up by phone, and every interview is prepared the day before.