Notes from the press office.
What we have learned about pitching, launches and bad mornings, written by the people who do it.
, 2 min read
How to write a pitch an editor finishes
Most pitches are deleted after the subject line. Here is how we write the ones that get read to the end.
Read the note
, 2 min readWhat an embargo is for, and when to skip one
An embargo buys editors time to do the story properly. Used badly, it just tells them you do not trust them.
, 2 min readThe first hour of a bad morning
When a story goes wrong, the first sixty minutes decide whether it runs once or runs for a week.
, 2 min readWhy editors write about founders first
Products launch every week. People with a point of view are rarer, and that is what gets the long read.
worth reading about?