A full season of interiors features

The brief

Tessmar had a new collection ready for the spring fairs, where every furniture brand competes for the same few interiors editors over the same three days.

What we did

We skipped the fair stand and brought the editors to the workshop instead, a week before the fair opened. Twelve editors spent a day in Jutland, watched a table being finished and had lunch at it. Each left with the story of the tree the collection was cut from.

What ran

Interiors features followed the collection through the season, from the first monthly in April to a weekend supplement in September, and the trade orders from the fair doubled the year before.