Nine national titles after one night at minus thirty
Brunholt, arctic tents built in Tromsø.
- Services
- Press trips, Launches
- Year
- 2026
We took twenty two writers to a plateau at minus thirty for one night in the tents. Nine national titles ran the story within a month.
The brief
Brunholt makes expedition tents by hand in Tromsø and wanted to launch a lighter model to people who camp, not just to people who climb. Every outdoor brand claims its tents are tested in the Arctic. Brunholt needed a way to prove it.
What we did
We invited twenty two writers from outdoor, travel and news desks to spend one night on a plateau outside Tromsø in February. Brunholt’s team pitched the tents with them, cooked dinner in the snow and stayed up through the night. The forecast said minus twenty. It reached minus thirty.
What ran
Nine national titles ran the story within a month, from news pages to travel supplements. Pre orders for the new tent sold out before it reached shops.
Where it ran
- Norwegian national daily
A night at minus thirty in a tent made in Tromsø
- Outdoor monthly
The tent that held through the storm
- Swedish weekend magazine
Why we slept on a frozen plateau
- Travel podcast
Twenty two writers and one very long night
Twenty two writers spent a night in our tents at minus thirty. Nine national titles ran the story, and our phone has not stopped since.
Halvard MyreFounder, Brunholt
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